Introducing the Stacey Dooley Collection

Introducing the Stacey Dooley Collection, designed by Stacey and inspired by her love of flowers. Sculptural and wild, each bouquet features seasonal favourites hand-selected by Stacey for their beauty and style.

“Flowers bring me such joy,” says Stacey. “The inspiration for this collection was drawn from my own love of flowers, and the bouquets are five examples of what I would have in my home.”

Stacey worked closely with our floristry team to design the five bouquets from her new range, hand-picking her favourite flowers and arranging them in her unique style to bring each arrangement to life. The result is a collection that echoes her preferred floristry aesthetic: sculptural and wild. Featuring show-stopping stems, each bouquet works beautifully as a statement display or decanted into bud vases, to reflect how Stacey styles flowers in her own home.

“After a week or so, I like to take out the stems that are still going strong and decant them into bud vases. That was the idea behind this collection – you initially get a beautiful bunch, but each stem works on its own too,” Stacey says. “If you don’t have bud vases to hand, small bottles, jugs or glasses look great and work just as well. I like dotting mine around the house – on the kitchen table or above the fireplace.”

The five bouquets not only star Stacey’s favourite stems, but have personal meanings attached too. From Shirley Temple, her favourite tipple, to The Foxtrot, the dance she loves to do with her boyfriend, the arrangements reflect Stacey’s life and style. One arrangement that holds a particularly special place in Stacey’s heart is Little Liverbird. This charity bouquet has been designed in support of Alder Hey, a hospital in Liverpool, where Stacey lives. For each bouquet sold, £5 will go towards the Alder Hey Children’s Charity.

As with our core range of flowers and gifts, sustainability is at the heart of our Stacey Dooley Collection, and it was this that made the brand partnership “an authentic fit” for Stacey.

“The idea that sustainability really does feel like a priority for Arena Flowers was one of the things that drew me to them. There were a few stems I wanted to include that we couldn’t use as they weren’t in season and that’s not something Arena does, so we felt quite aligned on that,” she says. “It’s been hugely collaborative – Arena Flowers have really allowed me to put my own style on this collection.”