Net Zero

We wish we could grow all of our flowers in Droitwich, but we need a little more than the surrounding fields could ever produce. To service our customers, we need to bring them in from our growing partners, and when we do, we give a lot of thought to making sure they travel as efficiently as possible. The selection of our growers is guided by their farm location (and their alignment to our ethical promises and vision) and our ability to consolidate shipments early in the supply chain, as fewer trucks and flights mean less fuel consumed and lower fuel emissions. We have also introduced further consolidation of parcel density, resulting in fewer vehicles being required to cover the same number of miles.

Huge amounts of energy are required to grow some of the products found in bouquets outside of their natural season, so we just don’t do it. Instead, our expert florists work with the seasons, creating our stunning bouquets with the most seasonally abundant flowers and only introducing low impact additions when there really aren’t alternatives to be found locally - this is a constant challenge within the business as we have to provide choice and variety but cannot compromise on our commitment to sustainable sourcing.

We are able to supply some year-round favourites having established the most energy-efficient growing methods where necessary. Roses are a prime high-demand example; the majority of ours are grown in Kenya where the equatorial climate allows us to grow them with the least resource required.

We consider our energy usage at each stage of our flowers' journey, we're on a renewable energy plan and we've chosen our delivery partners carefully to ensure we're delivering more and more of your flowers and plants via Electric Vehicles (EVs).

Why use chemicals when there’s a natural solution? We work with growing partners who use botanical solutions and Integrated Pest Management to look after our flowers as they grow, meaning that we can rely on other plants and natural predators to keep unwanted pests away instead of harsh, artificial, environment-harming chemicals. This is environmentally intelligent farming that combines beneficial fungus, nematodes and predators in combination to create the perfect growing conditions for our flowers. Less stressed by harsh chemicals they reward us with longer shelf-life too.